Back in July, YouTube announced a ton of new features to their Analytics for Artists platform.
Understanding YouTube’s New Analytics
Analytics for Artists, now in YouTube Studio, provides a new and improved view of an artist’s catalog on YouTube. Analytics for Artists will be available for all Official Artist Channels, and provide access to a unique set of features that will equip artists and their teams with the knowledge they need to make the most informed and strategic release plans.
— via YouTube for Artists official announcement.
Here’s the Breakdown
Total Reach
This new feature shows a comprehensive view of how an artist’s music is reaching various audiences across YouTube, including videos uploaded to official channels, as well as those created and shared by fans and collaborators that include most of their recordings.
Song Detail
This cool feature gives users the ability to see all the videos that have been created for a specific song within their catalog and/or contain most of their song recording. From official uploads to fan-created lyric videos, covers, dance videos and more, Song Detail shows how fans are enjoying and engaging with any specific track, all in one place.
Comprehensive and Actionable Data
YouTube For Artists data provides some of the best audience and performance insights in the game. With insights like these, artists can understand exactly how their catalogue is distributed across the entire YouTube ecosystem. Not only that, but also how your audience engages with it with impressions, clicks, demographics, engagement data, and more.
Mobile Access
In addition to the desktop version we all know and love, artists can now easily access these new insights on the YouTube Studio Mobile app. enabling them to get data and notification updates in real-time.
Final Word
YouTube’s new Analytics for Artists provides you with the most accurate and up-to-date information right at your fingertips.
Banner Photo by Christian Wiediger on Unsplash
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